Kia’s latest SUV has received 20,000 bookings in 3 weeks, posing a serious threat to the Maruti Brezza and Hyundai Venue while potentially eating into Kia Sonet’s sales.

In a stunning market response, Kia’s latest SUV has crossed 20,000 bookings within just three weeks of its launch. This rapid uptake signals a major shift in the compact SUV category, traditionally dominated by the Maruti Brezza and Hyundai Venue.

Kia’s new offering brings a bold design, advanced tech features, and aggressive pricing—making it a serious competitor to the segment leaders. Industry insiders suggest that the vehicle's success may also cannibalize Kia’s own Sonet sales, as buyers are drawn to its fresh appeal and value proposition.

Yes, we are talking about the Kia Syros, the recently launched luxury sub-4 meter SUV that exudes the opulence reminiscent of the MG Windsor EV. Notably, the Syros offers 60:40 split rear seats with sliding, reclining, and ventilation functions, ensuring enhanced passenger comfort.

The Syros' design and features are poised to challenge established models like the Maruti Brezza and Hyundai Venue, while also potentially impacting sales of Kia's own Sonet. With over 20,000 bookings within three weeks of its launch, the Syros is set to make a significant impact in the automotive industry.

Why Kia Syros is a disruptor

Maruti Brezza, Hyundai Venue, and other sub-4 meter SUVs are essentially hatchbacks on steroids—higher ground clearance with a boxy design. While practical, they lack the premium feel of larger SUVs. The Kia Syros, however, takes a different route. It delivers luxury and comfort usually found in larger sedans while maintaining the ruggedness expected from an SUV.

If sedans were still popular in India, Kia Syros would be a sedan—no question. It carries the smoothness, comfort, and premium cabin of a luxury sedan. But, knowing the Indian market craves SUVs, Kia wrapped this sedan soul in a sub-4 meter SUV body. The reclining rear seats, plush interiors, and advanced features give it a premium edge that typical sub-compact SUVs lack.

Syros is not playing the same game as Brezza or Venue. It blurs the lines between SUV and sedan. With segment-first features like reclining rear seats.

Moreover it has forced Maruti to put 6 Airbags in the base variants of Brezza