Maruti’s first all-electric offering rides on the skateboard-style e-Heartect platform (co-developed with Toyota), promising a blend of agility and safety.

Maruti knows EVs won’t sell without infrastructure. To ease fears, they’re rolling out fast chargers every 10km in India’s top 100 cities—a network ambitious enough to make even Tesla blush. Why? Because 97% of India’s EV sales come from these urban hubs. Partho Banerjee, Maruti’s Senior Executive Officer, quipped: “We want the e Vitara to be the primary car, not the garage queen you only drive to the mall.” To back this, Maruti’s ‘e for Me’ ecosystem includes free AC wall chargers, 1,500+ EV-ready service centers, and even mobile repair vans for remote areas—because breakdowns in the boondocks shouldn’t spell disaster.

The e Vitara debuts Maruti’s first ADAS suite (Level 2 autonomy), featuring collision warnings, lane-keeping assist, and adaptive cruise control. The cabin? Think futuristic: a minimalist dashboard, connected tech via Suzuki Connect, and seven airbags for good measure.

Maruti has fully prepared before launching it's first Ev. The best part is that unlike Hyundai and Tata, it has come up with Born Electric Vehicle.

Rival Watch: Taking on Mahindra BE 6 and Hyundai Creta Electric

The e Vitara isn’t just fighting ICE giants; it’s squaring off against electric heavyweights:

1. Mahindra BE 6: Priced lower (₹18.9L vs. e Vitara’s ₹20L+), the BE 6 packs a punch with 228bhp and a 682km range. But Maruti counters with superior charging infrastructure, ADAS, and Maruti’s legendary after-sales reach. Plus, the BE 6’s design is sporty, but the e Vitara’s modern interior and practicality might sway families.

2. Hyundai Creta Electric: The Creta’s hybrid lineage gives it brand loyalty, but as a BEV, the e Vitara offers a purer electric experience. Maruti’s pricing aggression (₹22L on-road expected) and longer range in top variants could leave Hyundai playing catch-up.

Leasing, Finance, and the “Primary Car” Vision

Maruti’s not just selling a car—it’s selling peace of mind. The brand plans to introduce leasing options and flexible EMI schemes to lure buyers wary of upfront EV costs. Banerjee emphasized: “Good after-sales support is key to making the e Vitara the household’s go-to vehicle.” With 3,000+ service touchpoints and mobile units, Maruti’s betting big on trust.

By prioritizing infrastructure and affordability, Maruti could democratize EVs faster than a Formula E lap. And with exports planned to 100+ countries, the e Vitara might just become Suzuki’s global poster child.