Skoda Superb, the iconic premium sedan, now comes with discounts up to ₹18 lakh! Discover why dealers are offering this incredible deal and how you can own this luxury car at a much lower price.

Globally, the Skoda Superb has been a reigning champion in the D-segment sedan category. With a legacy spanning decades, the car has consistently offered value through innovation, solid build quality, and a powerful yet smooth driving experience. It’s no surprise that the Superb has been a preferred choice for executives and families alike.

When Skoda reintroduced the Superb to India in April 2024, it arrived as a Completely Built Unit (CBU), priced at ₹54 lakh (ex-showroom). This significant price jump was due to its status as an imported model, showcasing European luxury and advanced engineering. However, the hefty price tag didn’t resonate well in the Indian market. Historically, Skoda Superb’s earlier generations were locally assembled, which kept their pricing far more competitive—closer to ₹36-40 lakh.

One of the key reasons for the Superb’s struggle at this price point lies in the brand’s perception. While Skoda cars like the Superb are undeniably well-engineered and luxurious, the brand’s positioning in India has traditionally been more accessible. Models like the Skoda Octavia, Rapid, and even the more recent Kushaq have established Skoda as a premium yet attainable brand, rather than one catering to the ultra-luxury segment. As a result, when a Skoda sedan carried a price tag of ₹54 lakh, it faced resistance from buyers who might have expected that exclusivity from brands like BMW or Mercedes-Benz, rather than Skoda, despite the Superb’s undeniable appeal.

This price sensitivity was further compounded by the lack of differentiation in Skoda’s portfolio. Vehicles like the Kushaq, while successful in the mid-SUV market, diluted the brand’s premium image. Buyers were hesitant to spend luxury money on a Skoda badge when the same brand was seen selling SUVs in the ₹10-20 lakh range. This disconnect between product quality and brand perception overshadowed how exceptional the Superb truly is as a car.

Superb discount makes Superb more superb!

If you’ve ever dreamed of owning a premium European sedan, now is the perfect time. Skoda dealers are offering jaw-dropping discounts of up to ₹18 lakh on the Superb, bringing its price down to ₹36 lakh (ex-showroom). This price slash positions the Superb at par with its earlier, locally assembled models, making it one of the most compelling options in the D-segment sedan category today.

But what makes this deal truly irresistible is the value you’re getting. For a price similar to mid-range SUVs, you can own a globally revered sedan with features and performance that far outshine its competitors. This isn’t just a discount; it’s an opportunity to buy an executive car at a fraction of its imported cost.

Why the Skoda Superb is a No-Regret Choice

Here’s why it’s a sedan that checks all the right boxes:

Performance

The Superb is powered by a 2.0-liter TSI turbocharged engine that delivers 190 PS and 320 Nm of torque. Paired with a 7-speed DSG automatic gearbox, the car offers a smooth, responsive, and thrilling driving experience.

Unmatched Comfort and Space

Superb offers limousine-like legroom for rear passengers and luxurious seating for everyone. Features like ventilated front seats, a panoramic sunroof, and multi-zone climate control make every journey a delight.

Tech and Safety Features

The Superb is equipped with a large touchscreen infotainment system, a virtual cockpit, wireless charging, and a premium sound system. On the safety front, it boasts multiple airbags, ABS, traction control, and advanced driver-assistance systems, ensuring peace of mind for every ride.

Timeless Design

With its sleek silhouette, sharp LED headlights, and elegant chrome accents, the Superb is a car that turns heads everywhere. Its timeless design ensures it will remain stylish for years to come.

Who Should Go for the Skoda Superb?

If you value comfort, performance, and understated luxury, the Superb is your car. It’s perfect for professionals looking for an executive sedan, families seeking a spacious and safe vehicle, or enthusiasts who enjoy a dynamic yet refined driving experience. Moreover, with this discount, it offers incredible value, making it suitable for anyone who wants premium quality without breaking the bank.