Mahindra XUV 3XO Fights Back: New REVX EDGE AT Under ₹10 Lakh

Mahindra XUV 3XO automatic is now available under ₹10 lakh, giving buyers another strong option against the Maruti Suzuki Brezza. Mahindra has launche...

Mahindra XUV 3XO automatic is now available under ₹10 lakh, giving buyers another strong option against the Maruti Suzuki Brezza. Mahindra has launched the new XUV 3XO REVX EDGE from ₹9.39 lakh, while the petrol automatic starts at ₹9.99 lakh. The new variants bring more features into the lower price range, including a panoramic sunroof on the REVX EDGE (O).

The timing is important. The Maruti Brezza has built a strong position among buyers looking for a compact SUV with an automatic gearbox, practical features and a sub-₹10 lakh starting point. Mahindra's response is the XUV 3XO REVX range, which brings more equipment and an automatic option closer to the ₹10 lakh mark. The XUV 3XO has also crossed 2.5 lakh sales, giving Mahindra another reason to push the SUV harder in this highly competitive segment.

Mahindra XUV 3XO REVX EDGE Price

The new REVX range fills some important gaps in the XUV 3XO line-up. Here is the pricing:

*The ₹9.09 lakh petrol MT price for REVX M(O) is reported in the updated variant line-up. All prices are ex-showroom.

The important numbers are ₹9.39 lakh, ₹9.89 lakh and ₹9.99 lakh. They put a feature-rich manual, a panoramic-sunroof-equipped version and a petrol automatic into the psychological sub-₹10 lakh bracket.

What Is New With the XUV 3XO REVX EDGE?

The REVX EDGE brings several features that were previously available higher in the XUV 3XO range.

The standard REVX EDGE gets:

• 26.03 cm HD infotainment system

• Android Auto and Apple CarPlay

• Black leatherette seats

• Cruise control

• Rear-view camera

• Rear AC vents

• Front and rear power windows

• Front armrest with storage

• Rear armrest with cup holders

• Height-adjustable driver seat

• Electrically adjustable ORVMs

• Dual-tone roof

• Body-coloured grille

• Black wheel covers

• LED signature lamps and LED tail lamps

Mahindra also says both REVX EDGE variants get 35 standard safety features, including six airbags, ESC, ISOFIX mounts, reverse parking sensors and three-point seat belts with reminders for all passengers.

XUV 3XO REVX EDGE (O) Gets Panoramic Sunroof Under ₹10 Lakh

This is probably the headline feature.

The XUV 3XO REVX EDGE (O) starts at ₹9.89 lakh ex-showroom and adds a panoramic sunroof to the equipment list.

It also gets:

• Roof rails

• Electrically folding ORVMs

• Passive keyless entry

• Push-button start

• Automatic headlamps

• Automatic wipers

So, if the target is a compact SUV with a panoramic sunroof while keeping the ex-showroom price below ₹10 lakh, the REVX EDGE (O) now enters that conversation.

XUV 3XO Petrol Automatic Under ₹10 Lakh

Mahindra has also introduced a petrol automatic version of the REVX M(O) for ₹9.99 lakh ex-showroom.

This is separate from the REVX EDGE petrol automatic, which costs ₹10.59 lakh.

The new ₹9.99 lakh version uses the 1.2-litre mStallion turbo-petrol engine with an automatic transmission. This gives buyers an automatic XUV 3XO without crossing the ₹10 lakh ex-showroom mark.

That could matter to buyers who spend most of their time in traffic. Paying a little more for an automatic can make daily driving much easier, especially in cities where the clutch gets more exercise than the driver.

XUV 3XO REVX EDGE Engine and Gearbox Options

The REVX EDGE is available with two engine options.

The petrol automatic is available on the REVX EDGE at ₹10.59 lakh, while the new REVX M(O) petrol automatic brings the automatic entry point down to ₹9.99 lakh.

Mahindra XUV 3XO Crosses 2.5 Lakh Sales

The REVX EDGE launch also marks an important sales milestone for Mahindra.

The company says the XUV 3XO has crossed 2.5 lakh units in under 2.5 years since its 2024 launch. Mahindra claims this makes the XUV 3XO its fastest SUV to reach the milestone.

That gives some context to the frequent expansion of the 3XO range. Mahindra is clearly using the model across several price and feature points rather than keeping it as a small, fixed variant line-up.

Why the ₹9.39 Lakh to ₹9.99 Lakh Zone Matters

The biggest change here is not one particular feature. It is the number of choices Mahindra is putting around the ₹10 lakh ex-showroom mark.

A buyer can now look at:

₹9.39 lakh: REVX EDGE petrol manual
₹9.89 lakh: REVX EDGE (O) petrol manual with panoramic sunroof
₹9.99 lakh: REVX M(O) petrol automatic

This creates three different reasons to buy the XUV 3XO without immediately moving into the higher-priced variants.

For someone who wants features, the EDGE (O) makes sense on paper. For someone who wants easier city driving, the ₹9.99 lakh petrol automatic is the more relevant addition. For buyers focused on keeping the purchase price lower, the ₹9.39 lakh REVX EDGE is the entry point.